Lead follow-up for real estate agents
Stop losing leads to slow follow-up.
Follova keeps every lead, note and reminder in one pipeline, so the next call never slips and your whole team can see what is moving.
14-day free trial · No card needed
See a pipeline in motion.
Tap a card to move that lead to the next stage and watch the counts update. This is the same board you work in once you sign up.
7 open0 closed. of 7 sample leads
New3
Contacted2
Qualified1
Negotiating1
Closed0
- Empty
Sample leads for illustration. Nothing here is saved or sent anywhere.
Everything you need to work your leads.
Follova does the essentials well. Here is what is in the product today.



Lead import, manual or CSV
Add a lead in seconds, or bring a whole spreadsheet. The CSV importer matches your columns for you and skips duplicates.
Pipeline board
Every lead on one board, from New to Won. Drag a card to the next stage and the pipeline stays organised.
Lead detail, notes and history
One page per lead with contact details, budget, notes and a full timeline of calls, emails and stage changes.
Reminders
Set a follow-up on any lead and see what is due on your dashboard, so nothing sits untouched.
Team management
Invite agents, assign leads to them and see who is working on what.
Dashboard and reports
See leads, conversion rate and pipeline value at a glance, then export reports to CSV or Excel.
Encrypted contact data
Lead emails and phone numbers are encrypted in the database, and each agency only ever sees its own data.
Activity log
Account owners and admins can review who did what and when, from sign-ins to lead changes.
Up and running in an afternoon.
Step 1
Bring your leads in
Add leads by hand or import a CSV. Your existing columns are mapped for you.
Step 2
Work the pipeline
Move each lead through your stages, log calls and notes, and set a reminder for the next touch.
Step 3
Keep the team on track
Assign leads to agents and use the dashboard and reports to see what is moving and what has gone quiet.
Simple plans. Start free.
Start with a 14-day free trial, no card needed, then pick the plan that fits. Prices are in US dollars per month; the AED figure is approximate at 1 USD = 3.6725 AED.
Starter
For solo agents getting organized
$29/ month
≈ AED 107 / month
- Up to 100 leads, 1 agent
- Dashboard and visual pipeline
- Lead search and filters
- Support replies within one working day
Pro
For growing teams that close together
$59/ month
≈ AED 217 / month
- Unlimited leads, up to 5 agents
- Everything in Starter
- Advanced reports
- Team management
Agency
For brokerages with larger teams
$99/ month
≈ AED 364 / month
- Unlimited leads
- Unlimited agents
- Everything in Pro
- API access
No setup fees · Cancel anytime · Support replies within one working day
Questions, answered honestly.
How is my data protected?
Lead emails and phone numbers are encrypted in the database (AES-256), connections use HTTPS, and passwords are stored as salted hashes. Every agency is isolated from the others, and account owners can review an activity log of changes. We have not yet been through a formal security certification, so if you need one for your procurement process, ask us first.
How does the free trial work?
You get 14 days to use Follova with no credit card, with the Pro features included: unlimited leads, up to 5 agents and full reports. After 14 days the account becomes read-only. You can still see and export your data, and you can choose a plan at any time to carry on. Quick Add and the assistant need a paid plan, and API access needs Agency.
Can I cancel any time?
Yes. There is no long-term contract. Cancel from the Billing page in a couple of clicks. Your plan stays active until the end of the period you have paid for, and you will not be charged again.
Can I import the leads I already have?
Yes. Upload a CSV, for example an export from a portal or your own spreadsheet. Follova suggests how your columns map to lead fields, lets you adjust them, and skips leads whose email is already in your account.
How many people can use one account?
Starter is for one agent, Pro for up to five and Agency has no limit on agents. The account owner invites teammates and assigns leads to them.
Can I get my data out?
Reports can be exported to CSV or Excel. If you need a full export of your account, ask support and we will help.
What does Follova not do yet?
Follova is a lead and pipeline tool: it does not send WhatsApp messages or emails to your leads for you, and it does not capture leads from your website or portals automatically. You add or import leads, and you do the following up with Follova keeping track.
How fast does support reply?
Support replies within one working day. Use the contact link at the bottom of this page.
From the studio behind Follova
Need a system built around your business?
Follova is made by CognifyStudio, which also builds custom systems and AI solutions for service businesses. If your workflow needs more than a ready-made tool, talk to the studio.
Your next lead is already waiting for a reply.
14-day free trial. No card needed.